The DLLE social media campaign provides a platform for storytelling to increase viewership for the David Letterman Learning Experience, Digital Media Department students, and the Marilyn K. Glick Center Students. It also draws attention to other pieces of transmedia campaign, like the virtual reality tour and augmented reality scavenger hunt. The social media campaign documents the process Ball State students followed to create each element of this project through photos, videos, and interactive graphics. Our social platforms also showcase all of the students’ hard work, inspirations, and career goals following graduation from Ball State. Social media platforms include Instagram, Twitter, Facebook, and TikTok.